Emphasis on Type (Leaves and Leaf Powder, Seeds, Oil, Tea and Others); Origin (Organic and Conventional); Application (Food and Beverages, Pharmaceuticals, Personal Care, Dietary Supplements/ Nutraceuticals, Cosmetics and Others); Distribution Channel (Online, Supermarket/Hypermarket, Retail Stores, Specialty Stores)); and Region/Country
The Moringa Ingredients Market was valued at more than USD 6 billion in 2020 and is expected to grow at a CAGR of around 9% from 2022-2028.
Moringa ingredients are nutrient-rich and have a large number of health benefits. Moringa is also referred as the drumstick tree, horseradish tree, and ben oil tree or benzolive tree. All ingredients of the moringa are consumed or used in the production of moringa products. These components include leaves, oil, fruits and pods, seeds and others. Moringa ingredients have numerous applications in food and beverages, pharmaceuticals, cosmetic, personal care, and other industries. They are also effective against various health-related issues or ailments.
The demand for moringa ingredients has risen dramatically due to the increased demand for dietary supplements, organic foods, and plant-based products around the world. The extensive use of moringa owing to its high nutritional value and medicinal properties are anticipated to fuel the market growth. Fast-paced lifestyles and rising disposable income of consumers is to act as a major factors to drive the global moringa ingredients market. In addition, ever-increasing awareness amongst different age groups and sectors due to its health benefits also contributes towards propelling the growth of the global moringa ingredients market. Furthermore, these moringa products are gaining huge popularity among health-conscious consumers. Additionally, rising research and development initiatives adopted by major companies, especially in developing nations, and demand for food supplements among population also propels the moringa ingredients market to grow. Similarly, improved distribution channels and growing prevalence for plant-based products will further induce growth in the moringa ingredients market value. There is also significant growth in demand for moringa ingredients to curb malnutrition and hunger. Likewise, the extensive research being carried out in different industry to determine full potential use of moringa products and the entry of international players into emerging markets adds to the development of the market.
Ancient Greenfields PVT LTD, Earth Expo Company, Grenera Nutrients Private Limited, H&C GROUP OF COMPANIES, Kuli Kuli Foods, Dominate Industries, Saipro Biotech Private Limited, Organic India Pvt. Ltd., Aayuritz Phytonutrients Pvt.Ltd. and Moringa Initiative are some of the key players in the market. Several M&A’s along with product launches have been undertaken by these players to facilitate customers with innovative products.
Insights Presented in the Report
“Amongst type, leaves category to witness higher CAGR during the forecast period”
Based on type, the market is segmented into leaves and leaf powder, seeds, oil, tea and others. Among these, the leaves and leaf powder segment is anticipated to witness higher growth during the forecast period owing to the fact that moringa leaves offer significant nutritive benefits to its consumers. For instance, the demand for moringa leaf powder is increasing as it offers multiple Vitamins like A & E and is essential for healthy skin. It also improves the immunity of the body. All these factors make leaves segment to drive the market growth. In addition, oil segment is expected to increase rapidly during the period of forecast.
“Amongst origin, conventional method to witness higher CAGR during the forecast period”
Based on origin, the market is categorized into organic and conventional. Among these, the conventional segment is expected to grow at a rapid pace during the forecast period as of its widespread applicability in different industries and the cost-effective benefits it presents to production companies.
Moringa Ingredients Market Report Coverage
“Amongst application, food and beverages category to witness higher CAGR during the forecast period”
Based on application, the market is classified into food and beverages, pharmaceuticals, dietary supplements/ nutraceuticals, personal care, cosmetic and others. Among these, the food and beverages is projected to dominate the global moringa ingredients market during the forecast period due to increasing awareness of consumers pertaining to significance of nutrition and health and rising demand for ingredients derived from plant-based sources especially among urban population across the world. Consumers are more inclined towards ready-to-eat/cook products such as moringa tea, moringa powder, chocolates, juices, cakes and others which ultimately boost the market growth.
“Amongst distribution channel, food and beverages category to witness higher CAGR during the forecast period”
Based on distribution channel, the market is divided into online, supermarket/hypermarket, retail stores and specialty stores. Among them, the specialty stores accounted for largest market share owing to ease of shopping offered by these stores such as presence of distinctive product aisles, variety of options to choose from, price discounts on bulk purchase and physical check of products.
“Asia-Pacific to hold a significant share in the market”
The global moringa ingredients market in Asia-Pacific accounts for the significant share and is anticipated to maintain its position over the forecast period. Owing to rapidly increasing consumer inclination towards healthy, nutritional and plant-based products. The market growth in this region is driven by food and beverage manufacturer’s competence toward product innovation through the launch of new ingredients to cater to client indulgence. Besides this, people are using moringa ingredients as it offers various medicinal advantages and helps in curing diseases. In addition, with the presence of great competition among market players, which ultimately results in better moringa ingredients offering and helps in attaining maximum customer base through products is the reason for market growth in this region. For instance, in 2018 Botanica Natural Products affiliated with additional stakeholders. The moringa project of the firm has grown and stretched from 20 to 60 farmers and each farmer’s capability has increased to employ four workers resulted in added 300 jobs creation. The company is also offering training to farmers pertaining to agriculture and small business management.
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1. Market Introduction
2. Research Methodology Or Assumption
3. Market Synopsis
4. Executive Summary
5. Impact Of Covid-19 On The Moringa Ingredients Market
6. Moringa Ingredients Market Revenue (usd Bn), 2020-2028f
7. Market Insights By Type
8. Market Insights By Origin
9. Market Insights By Application
10. Market Insights By Distribution Channel
11. Market Insights By Region
12. Moringa Ingredients Market Dynamics
13. Moringa Ingredients Market Opportunities
14. Moringa Ingredients Market Trends
15. Demand And Supply-side Analysis
16. Value Chain Analysis
17. Competitive Scenario
18. Company Profiled
19. Disclaimer
Research Methodology for the Moringa Ingredients Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global moringa ingredients market were the three major steps undertaken to create and analyze the adoption of moringa ingredients in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global moringa ingredients market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the moringa ingredients market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the moringa ingredients market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, origin, application and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the moringa ingredients market. Further, we conducted factor analysis using dependent and independent variables such as various type, origin, application and distribution channel of moringa ingredients. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the moringa ingredients market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global moringa ingredients market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global moringa ingredients. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type, origin, application and distribution channel in the global moringa ingredients market.
The main objective of the global moringa ingredients market Study
The current & future market trends of the global moringa ingredients market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
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