Saudi Arabia Home Fragrances Market: Current Analysis and Forecast (2025-2033)

Saudi Arabia Home Fragrances Market Size & Forecast

The Saudi Arabia Home Fragrances market was valued at USD 94.21 million in 2024 and is expected to grow at a strong CAGR of around 7.38% during the forecast period (2025-2033F), driven by strong cultural affinity for scents, rising disposable incomes, and urban lifestyle changes.

Saudi Arabia Home Fragrances Market Analysis

The term "home fragrances" describes a broad variety of items designed to spread a pleasant scent in residential areas, including traditional incense and bakhoor, as well as modern scented candles, sprays, and electronic diffusers. Additionally, it is an essential part of atmosphere-setting, hospitality, and culture, especially in places where fragrance has an extreme social and traditional significance.

To achieve the growth of the home fragrance market, it is evolving by integrating traditional and innovative styles. As part of the product portfolio expansion, brands are launching luxury scented candles, smart diffusers, and sustainable essential oils, without abandoning traditional heritage items such as oud and bakhoor. Moreover, the rising adoption in the retail sector is evident in both offline stores and online platforms, where supermarkets, specialty shops, and online stores make it readily available. The use of social media influencers, Ramadan and Eid seasonal promotions, and partnerships with lifestyle brands are increasingly employed in marketing strategies to increase brand awareness and deployment.

As per the International Trade Administration, U.S. Department of Commerce, by 2024, the number of Saudi internet users for e-commerce (selling and buying) is expected to reach 33.6 million, an increase of 42 percent from 2019. Saudi Arabia boasts one of the highest smartphone penetration rates (97 percent) in the world, its mobile broadband internet subscriptions are higher than the majority of advanced markets, it ranks tenth in the world for the fastest internet speed, and a relatively high share (72 percent) of its population that is over the age of 15 possesses a bank account.

Saudi Arabia Home Fragrances Market Trends

This section discusses the key market trends that are influencing the various segments of the Saudi Arabia Home Fragrances market, as found by our team of research experts.

Booming Leisure Tourism

The high growth in the leisure tourism sector in Saudi Arabia, combined with a large number of visitors to Hajj and Umrah, is driving a surge in demand for home fragrances. Pilgrims and tourists are common customers of oud, bakhoor, and scented oils, often as souvenirs or gifts, thereby strengthening cultural associations with fragrance. The signature scents have taken root in hotels, resorts, and serviced apartments to ensure that the experiences of the guests are given added value. Adding to this, retailers in main destination places that include Makkah, Medina, Jeddah, and Riyadh are now introducing new product varieties in regard to international tastes as well as maintaining traditional fragrances. Besides increasing direct sales, this exposure, brought on by tourism, also enhances the Saudi Arabian perception as an international fragrance centre.

According to the Ministry of Tourism of Saudi Arabia, the number of domestic tourists reached approximately 86.16 million in 2024.

As per the International Trade Administration, Saudi Arabia’s tourism sector achieved over 100 million tourist arrivals in 2023, with combined domestic and international tourism spending reaching USD 68 billion. The government aims to increase tourism’s direct GDP contribution from 4.4% to 10% by 2030.

Saudi Arabia Home Fragrances Industry Segmentation

This section provides an analysis of the key trends in each segment of the Saudi Arabia Home Fragrances market report, along with forecasts at the regional and provincial levels for 2025-2033.

The sprays & room fresheners category dominated the market in 2024.

Based on product type, the market is segmented into scented candles, sprays & room fresheners, diffusers, essential oils, incense, and others. Among these, the sprays & room fresheners segment dominates the market in 2024. The Saudi home fragrance market is dominated by sprays and room fresheners because they are inexpensive and easy to use, offering immediate effects. They target a wide range of consumers, from the low-end market to high-end consumers which focusing on designer scents that drive the market growth. They are available in versatile forms (automatic sprays, fabric fresheners, and multipurpose room mists) that boost repeat purchases and enhance product turnover among companies.

The online segment is expected to grow with the highest CAGR during the forecast period (2025-2033F).

Based on distribution channel, the Saudi Arabia Home Fragrances market is segmented into supermarkets and hypermarkets, specialty stores, convenience stores, online, and others. Among them, the online segment is expected to grow with the highest CAGR during the forecast period (2025-2033F). E-commerce is growing rapidly in the Kingdom of Saudi Arabia, changing the way household and personal fragrances are sold by providing direct access to younger and tech-savvy consumers, enabling them to interact with brands. Through internet sites, companies or brands can showcase a wide variety of product selections, conduct targeted promotions, and access influence-based marketing. This channel also removes the geographical barrier, allowing brands to sell their products to customers in smaller cities and rural regions with a low distribution budget.

Western Region held a dominant market share in 2024

The Western Region, dominated by cities such as Jeddah, Makkah, and Medina, has remained a perfume powerhouse with the characteristics of a high population density, retailing system, and steady flow of tourists. The presence of foreign pilgrims attending Hajj and Umrah presents opportunities to market high-value commodities and promote cultural exports. The presence of companies with a strong retail presence here enjoys intense demand throughout the year, especially during religious seasons. According to data from the Ministry of Tourism of Saudi Arabia, in 2024, the number of Tourists was approximately 86.16 million, including around 0.22 million Hajj tourists and approximately 4.32 million Ziarah Madinah pilgrims.

Saudi Arabia Home Fragrances Industry Competitive Landscape

The Saudi Arabia Home Fragrances market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Saudi Arabia Home Fragrances Companies

Some of the major players in the market are Arabian Oud, Abdul Samad Al Qurashi, Rezaroma, Zohoor Alreef, Al Rehab Perfumes, Al Dakheel Oud Company, Dokhoon National Trading Company, Surrati Perfumes, Sedr Al Khaleej Perfumes, and Al Majed Oud.

Recent Developments in the Saudi Arabia Home Fragrances Market

• On July 10, 2025, the General Authority for the Care of the Grand Mosque and the Prophet’s Mosque is intensifying its daily efforts to scent the Prophet’s Mosque with the finest types of perfumes and incense. This is part of a broader service system aimed at providing the utmost comfort and spiritual serenity to Umrah performers and visitors.

  • More than 600 grams of premium incense are used daily to create an atmosphere infused with tranquility and peace, enhancing the sanctity of the mosque in the hearts of worshipers and allowing them to experience a complete spiritual journey befitting the Prophet’s Mosque and the greatness of the religious rite.

Saudi Arabia Home Fragrances Market Report Coverage

Reasons to Buy the Saudi Arabia Home Fragrances Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

Customization Options:

The Saudi Arabia Home Fragrances market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.