Emphasis on Type (Alcoholic Beverage, and Non-alcoholic Beverage); End User (Hotels, Restaurants, Cafes, and Others); and Region/Country
The HORECA beverage market was valued at USD 155 Billion and is expected to grow at a strong CAGR of around 3.5% during the forecast period (2024-2032). Owing to higher consumption of beverages.
The HoReCa (Hotel/Restaurant/Café) beverages market refers to the sector that supplies beverages to businesses in the hospitality industry. This includes alcoholic and non-alcoholic drinks served in hotels, restaurants, cafes, bars, and other similar establishments. The market encompasses a wide range of products such as soft drinks, juices, coffee, tea, beer, wine, spirits, and cocktails. It’s a dynamic and competitive industry influenced by changing consumer preferences, trends, and regulations. The increasing number of innovative product launches has contributed to a higher number of individuals consuming a variety of beverages, thereby driving the demand for HORECA beverages.
According to the Centers for Disease Control and Prevention, about 31% of adults in nonmetropolitan counties and 25% of adults in metropolitan counties reported drinking sugar-sweetened beverages one or more times per day.
Moreover, in September 2023, Reliance Retail Ventures Limited (RRVL)’s FMCG (fast-moving consumer goods arm) Reliance Consumer Products Limited (RCPL) announced the expansion of its beverage portfolio with the launch of a unique cricket-themed drink, Campa Cricket. Also, in March 2023, Spirits distributor Ten Locks unveiled its first vodka brand, made with 100% British peas-Pod Pea Vodka. The integration of digital payments and marketing technologies to provide contactless services, thus driving the growth of the market during the forecast period.
This section discusses the key market trends that are influencing the various segments of the HORECA Beverage Market as identified by our team of research experts.
Alcoholic Beverage Transforming Industry
The alcohol segment in the HORECA beverages market has seen steady growth over the years, driven by various factors. Consumers are increasingly seeking unique and premium alcoholic beverage experiences, including craft beers, artisanal spirits, and specialty cocktails, which has led to the expansion of offerings in the HORECA sector. As disposable incomes have increased in many parts of the world, consumers are more willing to spend on higher-priced alcoholic beverages, leading to growth in revenue for the HORECA establishments. Tourism plays a significant role in driving alcohol sales in the HORECA sector, with travelers often indulging in local and regional alcoholic beverages as part of their dining and hospitality experiences. Ongoing innovation in the alcoholic beverage industry, including new product launches, flavor variations, and packaging formats, has contributed to increased consumer interest and consumption within the HORECA market. Alcohol consumption is often associated with socializing, celebrations, and special occasions, leading to consistent demand within the HORECA sector for alcoholic beverages to complement dining and entertainment experiences. Overall, the alcohol segment in the HORECA beverages market is expected to continue experiencing growth, driven by evolving consumer preferences, economic factors, and ongoing innovation within the alcoholic beverage industry. For instance, in March 2024, Young Henrys launched a new beer range just in time for easter. Also, in April 2023, Danish Brewer Harboe launched its seasonal easter beer to market in special edition cans produced with Canpack’s advanced duo mix printing technology.
North America is Expected to Grow with Significant CAGR During Forecast Period
Within North America, the U.S. holds a major share of the market. The major factors boosting the market’s growth in the country are the region’s rapid urbanization, ever-changing lifestyles, the growing trend of health-conscious consumers the rise of food delivery apps, innovative product launches, and the presence of several market players.
According to the World Population Review 2024, the U.S. has some of the highest soda consumption in the world. U.S. citizens drink an estimated 154 liters per capita every year. Nearly 1 out of every 5 people report having at least one soda daily. According to the U.S. Department of Health & Human Services, 68% of adults living in the Northeast, 67% of adults living in the South, 61% of adults living in the West, and 59% of adults living in the Midwest of the nation reported drinking sugar-sweetened beverages one or more times per day.
In April 2024, U.S.-based Topo Chico launched a line of fruit-flavored sparkling waters with herbal extracts. Also, in September 2023, U.S.-based Captain Morgan unveiled Captain Morgan Spiced Gold 0.0% alternative to Original Spiced Gold.
The HORECA beverage market is competitive, with the presence of several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Unilever; The Coca-Cola Company; Nestle; PepsiCo; Jones Soda Co.; Danone; Appalachian Brewing Company; GCMMF (Amul); Keurig Dr Pepper Inc.; and Bacardi Limited.
In February 2024, the Coca-Cola Company in collaboration with Pernod Ricard launched the debut of Absolute Vodka & Sprite.
In September 2023, Tata Consumer Products (TCP), entered the Energy Drink category with the launch of Say Never Energy Drink.
In August 2023, TRDP Group launched its premium vodka brand under the group company NeuWorld Spirits Pvt. Ltd.
In July 2023, Radico Khaitan Limited, the maker of Jaisalmer Indian Craft Gin, announced the launch of their latest addition to the premium product portfolio, “Happiness in a Bottle: A Happily Crafted Gin.”
In March 2023, Coconutea launched an organic range of King Coconut Water and Premium Green Tea in the UK.
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1. Market Introduction
2. Research Methodology Or Assumption
3. Market Synopsis
4. Executive Summary
5. Impact Of Covid-19 On The Horeca Beverage Market
6. Horeca Beverage Market Revenue (usd Bn), 2022-2032f
7. Market Segment By Type
8. Market Segment By End User
9. Market Insights By Region
10. Horeca Beverage Market Dynamics
11. Horeca Beverage Market Opportunities
12. Horeca Beverage Market Trends
13. Demand And Supply-side Analysis
14. Value Chain Analysis
15. Competitive Scenario
16. Company Profiled
17. Disclaimer
Analyzing the historical market, estimating the current market, and forecasting the future market of the global HORECA beverage market were the three major steps undertaken to create and analyze the adoption of HORECA beverage in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global HORECA beverage market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the HORECA beverage market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the HORECA beverage market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, end-user, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the HORECA beverage market. Further, we conducted factor analysis using dependent and independent variables such as type, end-user, and regions of the HORECA beverage market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the HORECA beverage market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global HORECA beverage market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global HORECA beverage market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type, end-user, and regions in the global HORECA beverage market.
The main objective of the Global HORECA Beverage Market Study
The current & future market trends of the global HORECA beverage market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the current market size and growth potential of the HORECA beverage market?
Q2: What are the driving factors for the growth of the HORECA beverage market?
Q3: Which segment has the largest share of the HORECA beverage market by type?
Q4: What are the emerging technologies and trends in the HORECA beverage market?
Q5: Which region will dominate the HORECA beverage market?
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