Fitness Sector Expansion has Propelled the Growth of the Milk Protein Market in the North America Region!
- Himanshu Patni
- November 14, 2023
- CONSUMER GOODS, NEWS
- Milk Protein Market, Milk Protein Market Forecast, Milk Protein Market growth, Milk Protein Market share, Milk Protein Market size, Milk Protein Market trends
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Milk Protein is one of the longest-used protein supplements and has numerous benefits. It is widely used due to its high quality and rate of absorption. More specifically, the prolonged-release properties of Milk Protein make it ideal for any period where the body needs a sustained release of protein. Also, milk proteins contain all 9 essential amino acids required by humans. Milk proteins are synthesized in the mammary gland, but 60% of the amino acids used to build the proteins are obtained from the cow’s diet. In cow’s milk, approximately 82% of milk protein is casein and the remaining 18% is serum or whey protein. Moreover, the fitness sector is projected to expand more quickly and does not appear to be slowing down. This is due to an increase in American consumers living healthier lifestyles or partaking in activities that support active and healthy lifestyles. Over 20% of American adults currently belong to a fitness club, and this percentage is predicted to rise.
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Moreover, Milk protein has major applications in the food and beverages sector. It is majorly driven by the applications from the snacks and bakery segments, where protein foods see significant acceptance in the country. Additionally, a rise in the rate of births worldwide and an increase in protein consumption to obtain additional nutrients from protein supplements are expected to drive the market in the upcoming years.
North American milk protein market is expected to have the largest market share during the forecast period. This is mainly due to the growing demand for protein-rich foods and beverages, particularly among health-conscious consumers. Milk protein is a popular choice for this group because it is a high-quality protein source that is also rich in other nutrients like calcium, vitamin D, and omega-3 fatty acids. Additionally, the increasing popularity of plant-based and vegan diets has led to an increase in demand for milk protein as a substitute for animal-derived protein sources. Additionally, Dairy farmers are increasingly focusing on producing milk protein as a commodity crop, which has led to a decrease in the price of milk protein and made it more accessible to a wider range of consumers. This has in turn led to an increase in the demand for milk protein from both domestic and international markets.
FIG. 1 North America Milk Protein Market Revenue (2020-2030)- USD Mn
Based on the type, the market is fragmented into milk protein concentrate, milk protein isolate, whey protein concentrate, whey protein isolate, and others. The Whey Protein Concentrate grabbed the major share of the market during the forecast period. Whey protein Concentrate is considered the most widely used supplement in sports nutrition. Most associated with strength, speed, and power athletes, protein shakes are now used in endurance-based sports too. The growing popularity of sports due to health benefits and passion among people globally is also acting as a growth catalyst for the industry.
Based on the form, the market is segmented into dry and liquid. The dry form is expected to have a significant share during the forecasted period. This is mainly owing to the properties of dry milk protein such as longer shelf life and ease of carry etc. Due to longer shelf life and ease-to-carry properties, the dry form of milk protein is further used as an ingredient in various food and beverage products, including sports nutrition products, infant formulas, bakery products, dairy products, and confectionery items which in turn capitalize the respect segment to hold the major share in the market.
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Global Milk Protein Market Segmentation
Market Insight, by Type
• Milk Protein Concentrate
• Milk Protein Isolate
• Whey Protein Concentrate
• Whey Protein Isolate
• Others
Market Insight, by Form
• Dry
• Liquid
Market Insight, by Distribution Channel
• Online
• Offline
Market Insight, by Region
· North America
o United States
o Canada
o Rest of North America
· Europe
o France
o Germany
o Spain
o Italy
o United Kingdom
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
· Rest of World
Top Company Profiles
• Cargill, Inc.
• ADM
• DuPont Nutrition & Health
• Arla Foods Ingredients Group
• Kerry Group plc
• Associated British Foods plc
• Fonterra Co-Operative Group Limited
• Omega Protein
• Dairy Farmers of America, Inc.
• Charotar Casein Company
