Internet Sports Betting Market: Current Analysis and Forecast (2021-2027)


Emphasis on Game Type  (Cybersports, Football, Basketball, Hockey, Cricket, Others.); Device Type (Desktops & Laptop, Tablets & Mobile); Region/Country

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Report Description
Table of content
Research Methodology

Report Description

Internet Sports Betting Market
Internet Sports Betting Market


The Global Internet Sports Betting is Expected to Display an Elevated CAGR over the forecast period (2021-2027)

Surging internet penetration, adoption of smartphones and smart devices coupled with favorable government regulation are some of the key factors contributing to the growth of the internet sports betting market. Supreme Court struck down a federal ban on sports betting in 2018, any state can choose to legalize it. To date, 25 states and Washington, D.C. have already done so, and many will profit from the newly legal industry. In the UK, there have been growing calls for this kind of mandatory industry tax to pay for gambling addiction treatment.

Moreover, escalating disposable income in regions such as Asia and Europe are also adding pace to the growth of the market.  One-third of the global gambling gross win comes from Asia. Moreover, the Growing popularity of several sports such  as football, cricket, snooker, etc.,  across the globe is also contributing to the market growth., As per Forbes. Sports bettors have higher rates of gambling problems than other gamblers (at least twice as high), and gambling problems increase with online betting, 45% of sports betting now takes place online; this is problematic because online gambling is available any time, providing more convenience and privacy. Young people have higher rates of gambling problems than adults; 75% of students gambled, according to data from 2018.

Moreover, the ongoing strategic alliances in the country are also leading to the growth of the market. In 2022, Global B2B sports betting & gaming service provider FSB has announced they have secured regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO) to launch its services in the Canadian province. And in June 2019, the National Basketball Players Association and gaming supplier Highlight Games entered a partnership for a simulated, real-money sports gambling product using NBA highlights and footage. The product is expected to be called “NBA Last 90.” The product is set to debut in the US and European gaming and lottery markets during the 2019-20 NBA season

The State of Mobile Internet Connectivity

Internet Sports Betting Market 2
Internet Sports Betting Market 2


Cyber Bet, Betway Group, Flutter Entertainment, Fortuna Entertainment Group, William Hill Limited, Unikrn Inc., Unibet, Kindred Group, Entain Plc., 888 Holdings Plc. etc, are some of the prominent players operating in the Internet Sports Betting market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with innovative products.

Insights Presented in the Report

“Amongst game type, football segment grabbed major market share”

Based on the game type, the market is fragmented into Cybersports, Football, Basketball, Hockey, Cricket, and Others. The football segment grabbed the major market share and dominated the market. The market of this segment would reach USD XX Mn by 2027/ Growing number of football tournaments and the growing popularity of football in European countries are leading to the growth of this segment.

“Amongst device type, mobile & tablet segment to grab considerable market share”

Based on the device type, the market is fragmented into Desktops & Laptop, Tablets & Mobile.  The tablets & mobile segment grabbed XX% market share and captured USD XX Mn market in 2020.  The growing adoption of smartphones coupled with the availability of phones and tablets at affordable prices is leading to the growth of this segment.

“Europe represents one of the largest markets of Internet Sports Betting market”

For a better understanding of the market adoption of the Internet Sports Betting Market, the market is analyzed based on its worldwide presence in the countries such as North America (the United States and Canada), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. Europe region grabbed XX% market for the Internet Sports Betting Market industry and generated revenue of USD XX Million in 2020. However, the Asia –Pacific region would witness the highest CAGR during the forthcoming years.


Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry


Customization Options:

The Internet Sports Betting Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report
2.1.Research Process of the Internet Sports Betting
2.2.Research Methodology of the Internet Sports Betting
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the Internet Sports Betting Study




8.1.Desktops & Laptop
8.2.Tablets & Mobile
9.1.North America Internet Sports Betting Market
 9.1.1.United States
 9.1.3.Rest of North America
9.2.Europe Internet Sports Betting Market
 9.2.1.United Kingdom
 9.2.6.Rest of Europe
9.3.Asia Pacific Internet Sports Betting Market
 9.3.5.Rest of Asia Pacific
 9.4.Rest of World Internet Sports Betting Market
10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis
14.1.Demand Side Analysis
14.2.Supply Side Analysis
 14.2.1.Top Product Launches
 14.2.2.Top Business Partnerships
 14.2.3.Top Business Expansions, Investments and Divestitures
 14.2.4.Top Merger and Acquisitions
16.1.Competitive Landscape
 16.1.1.Company Shares, By Revenue
17.1.Cyber Bet
17.2.Betway Group
17.3.Flutter Entertainment
17.4.Fortuna Entertainment Group
17.5.William Hill Limited
17.6.Unikrn Inc.
17.8.Kindred Group
17.9.Entain Plc.
17.10.888 Holdings Plc.

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Internet Sports Betting Market were the three major steps undertaken to create and analyze the demand for Internet Sports Betting across major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Internet Sports Betting market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/ bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Seek More Details About Research Methodology

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the Internet Sports Betting through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Internet Sports Betting market, we conducted a detailed secondary analysis to gather historical market insights and share game types and device types for major regions. Major segments included in the report are game types. Further region and country-level analyses were conducted to evaluate the overall adoption of Internet Sports Betting across the globe.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of Internet Sports Betting. Further, we conducted factor analysis using dependent and independent variables such as the growing disposable income, internet penetration, etc., A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Internet Sports Betting industry across the globe.


Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Internet Sports Betting market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e. bottom-up/ top-down approach were applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of Internet Sports Betting across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Internet Sports Betting market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Internet Sports Betting Market
Internet Sports Betting Market


Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the Internet Sports Betting market. Data was split into several segments sub-segments post studying various parameters and trends in the areas of game type and device type of the Internet Sports Betting market.

Main Objective of the Internet Sports Betting Market Study

The current & future market trends of Internet Sports Betting were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of Internet Sports Betting in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of game type and device type
  • Define and analysis of the regulatory framework for the Internet Sports Betting industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the Internet Sports Betting market for the major countries
  • The major region studied in the report includes North America, Europe, Asia- Pacific, and the Rest of the World.
  • Company profiles of the Internet Sports Betting market and the growth strategies adopted by the market players to sustain in the fast-growing market

Deep dive regional level analysis of the industry