Price Comparison Websites (PCWs) Market: Current Analysis and Forecast (2023-2030)

Report Description

The Price Comparison Websites (PCWs) Market was valued at 101.57 million in 2022 and is expected to grow at a steady rate of around 12.8% in the forecasted period (2023-2030) owing to the expansion of the e-commerce ecosystem, which has led to an increase in online shopping and the need for tools that help consumers find the best deals. Price Comparison Websites (PCWs) are online platforms that allow users to compare prices of products from different retailers. These websites have become increasingly popular over the years due to their ability to save consumers both time and money. Also, with improvements in artificial intelligence (AI) and machine learning algorithms, PCWs now offer more personalized recommendations based on individual users’ preferences and shopping habits which in turn drives the demand of the market.

Some of the major players operating in the market include Google Shopping; Amazon Product Search; eBay Commerce Network; Facebook Marketplace; Walmart Marketplace; Jet.com; Rakuten Ichiba; Nextag; Shopzilla; PriceGrabber.

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Insights Presented in the Report

“Among platform, the web-based segment leads the market during forecast period.”

Based on platform, the market is bifurcated into apps, and web-based. Among these, both apps and web-based PCWs have been gaining popularity among users, with no clear leader in terms of market share. However, some reports suggest that web-based PCWs may be slightly ahead in terms of usage due to factors such as ease of accessibility through desktops and laptops.

“Amongst product type, travel segment is holding the major share during the forecast period.”

Based on the product type, the market is segmented into electronic, retail, travel, financial, and others. Among these, the travel sector currently dominates the PCWs market followed by electronics, retail, financial services, and other sectors respectively. This growth is due to an increasing number of individuals planning trips through online platforms instead of traditional methods.

Price Comparison Websites (PCWs) Market Report Coverage

“North America to hold a significant share in the market.”

North America led the global price comparison websites market as the region has one of the highest levels of internet penetration worldwide, providing fertile ground for PCWs to thrive. Furthermore, North America has been at the forefront of technological advancements, including AI and machine learning, which are critical components of PCWs. This technical prowess enables companies operating in the region to develop more sophisticated algorithms and tools, improving the accuracy and relevance of their price comparisons thereby making it a dominant player in the global PCWs market.

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Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global Price Comparison Websites (PCWs) market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Price Comparison Websites (PCWs) Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Price Comparison Websites (PCWs) market were the three major steps undertaken to create and analyze the adoption of Price Comparison Websites (PCWs) market in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Price Comparison Websites (PCWs) market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Price Comparison Websites (PCWs) market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Price Comparison Websites (PCWs) market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as platform, product type, and applications. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Price Comparison Websites (PCWs) market. Further, we conducted factor analysis using dependent and independent variables such as various platform, product type, and applications Price Comparison Websites (PCWs) market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Price Comparison Websites (PCWs) market sector across the globe.

Current Market Size Estimate & Forecast

Current market sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Price Comparison Websites (PCWs) market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the Price Comparison Websites (PCWs) market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global Price Comparison Websites (PCWs) market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Price Comparison Websites (PCWs) market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of platform, product type, and applications in the global Price Comparison Websites (PCWs) market.

The main objective of the Global Price Comparison Websites (PCWs) Market Study

The current & future market trends of the global Price Comparison Websites (PCWs) market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Price Comparison Websites (PCWs) market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of platform, product type, and applications.
• Define and analysis of the regulatory framework for the Price Comparison Websites (PCWs) market industry.
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the Price Comparison Websites (PCWs) market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
• Company profile of the Price Comparison Websites (PCWs) market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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