Public Affairs and Advocacy Software Market: Current Analysis and Forecast (2023-2030)

Report Description

Global Public Affairs and Advocacy Market was valued at USD 2 billion in the year 2022 and is expected to grow at a steady rate of around 11% during the forecast period 2023-2030. Public Affairs and Advocacy software is a software that helps organizations monitor their public image and their adversaries’ policies and actions. It can help with things like making press releases, keeping track of what the media says about you, and making databases of key stakeholders. Brands’ growing need for global direct client input and consumers’ increased use of social media to share their experiences with goods and services may have contributed to the market’s expansion. Additionally, the rise of big data and its application to public affairs, as well as the increasing significance of stakeholder management in organizational strategy, are additional growing factors.

Influitive, Blackbaud Inc, PostBeyond, BlueUtopia, Capitol Canary, OneClickPolitics, Salsa Labs Inc, Capitol Impact LLC, Fast Democracy Corp, and The Soft Edge Inc are some of the key players in the Public Affairs and Advocacy Software market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst type, The cloud based segment is expected to grow with a robust CAGR during the forecast period”

Based on type the market is segmented into cloud based and on-premises. The cloud based segment is expected to grow with a robust CAGR during the forecast period. This is mainly due to its various benefits like they are affordable and Quick deployment. Additionally, Cloud requires no upfront costs and cloud technologies give you more flexibility and allow you to easily scale to meet demand. Furthermore, you no longer have to pay to power or maintain on-premise servers when you move to the cloud. Your monthly energy costs will be significantly reduced as a result.

“Amongst application, enterprises segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period”

Based on application, the market is divided into enterprises, associations, and non-profits. The enterprises segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. This is because enterprises are recognizing the importance of effective communication and advocacy to influence public policy and achieve their goals. Public Affairs and Advocacy Software provides these enterprises with the tools they need to effectively communicate with stakeholders, track legislation, and manage their advocacy efforts. Additionally, the increasing use of technology in government and politics is driving the demand for these tools, as enterprises seek to stay ahead of the curve and remain competitive.

“Asia Pacific to grow at a substantial growth rate during the forecast period”

Asia Pacific is likely to grow at a substantial growth rate during the forecast period. It is anticipated that the software for engaging campaign supporters, volunteers, and donors will see significant growth in the Asia-Pacific market over the forecast period, particularly in the region’s emerging economies. The expansion of APAC’s market in the coming years is also anticipated to be driven by an increase in investments in political campaigns. For instance, the Lok Sabha elections in India in 2019 were the most expensive ever, costing approximately USD 8 billion. Followed by the strong presence of prominent market players in North America, the widespread use of cutting-edge IT tools for campaign management, and the growing importance placed on advocacy and awareness campaigns all contribute to the region’s dominance of the market over the forecast period.

Public Affairs and Advocacy Software Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional and country-level analysis of the industry.

Customization Options:

The global Public Affairs and Advocacy Software market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Public Affairs and Advocacy Software Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Public Affairs and Advocacy Software market were the three major steps undertaken to create and analyze the adoption of the Public Affairs and Advocacy Software in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Public Affairs and Advocacy Software market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Public Affairs and Advocacy Software market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Public Affairs and Advocacy Software market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Public Affairs and Advocacy Software market. Further, we conducted factor analysis using dependent and independent variables such as type and application of Public Affairs and Advocacy Software. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Public Affairs and Advocacy Software market across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Public Affairs and Advocacy Software market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the Public Affairs and Advocacy Software across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global Public Affairs and Advocacy Software market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Public Affairs and Advocacy Software market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type and application in the global Public Affairs and Advocacy Software market.

The main objective of the Global Public Affairs and Advocacy Software Market Study

The current & future market trends of the global Public Affairs and Advocacy Software market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Public Affairs and Advocacy Software market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the type and application
• Define and analysis of the regulatory framework for the Public Affairs and Advocacy Software industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the Public Affairs and Advocacy Software market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the Public Affairs and Advocacy Software market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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