Sports Analytics Market: Current Analysis and Forecast (2024-2032)

Report Description

Global Sports Analytics Market Size & Forecast

The global sports analytics market was valued at ~USD 3.4 billion in 2023 and is expected to grow at a strong CAGR of around ~26% during the forecast period (2024-2032) owing to the continuous improvements in data collection, processing, and analysis technologies are driving the adoption of sports analytics.

Global Sports Analytics Market Analysis

The Global Sports Analytics Market is a growing industry that leverages data analytics, artificial intelligence (AI), and machine learning (ML) to gather, analyze, and understand data regarding sportsmen, sports enthusiasts, and organizational activities in the sporting business. This market covers performance analysis, injury prevention, game strategy formulation, and even fan engagement. The specific factors that fuel the growth of this market consist of the enhanced usage of the big and sophisticated analytics tools among the professional sports teams, and organizations, and the escalation of data-oriented approaches and personalization of the fan base among the sports leagues. Also, with the use of wearable technology, connected gadgets, and real-time data analysis, the sports analytics market keeps on growing, becoming an important factor in the development of contemporary sports.

Global Sports Analytics Market Trends

This section discusses the key market trends that are influencing the various segments of the global sports analytics market, as identified by our team of research experts.

On-Premises Segment Transforming Industry

The On-Premises segment holds the largest market share in the sports analytics market since it empowers organizations with more control, better security, and higher chances for customization of data and analytics. It is crucial to note that this deployment model suits large sports organizations and sports teams that manage sensitive data and are under regulatory compliance pressure. On-premises deployments also offer the advantage of embedding the selected tools into the client’s current IT environment for efficient real-time analysis with minimal delay. On the other hand, on-premises deployments address the organization’s need for a safe environment for handling proprietary data, as well as offer a customized, high-performance analytics solution necessary to improve strategies and gain a competitive edge in the sports market.

Asia-Pacific is Expected to Grow at the fastest CAGR During Forecast Period.

The Asia-Pacific sports analytics market is currently a growing market as more organizations invest their resources in sports technology with the region shifting to using data-driven decisions. It is due to the increased consumption of sports among consumers, the developing analytics technology, and more professional sports leagues and teams that involve data to improve results. Some of these drivers are the upsurge in the use of wearable devices combined with advanced data analytic tools, the incorporation of artificial intelligence, and machine learning algorithms. Sports organizations and franchises located in the Asia-Pacific region are trying to look for that extra edge over the competition and as this market for comprehensive solutions for sports analytics rapidly expands, the chances for massive growth are unparalleled.

Global Sports Analytics Industry Overview

The global sports analytics market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are IBM; SAP; SAS Institute Inc.; Stats Perform; TruMedia; Oracle; Salesforce, Inc.; Experfy Inc.; Catapult Group International Ltd; and Sportradar AG

Global Sports Analytics Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report briefly reviews overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, type portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global sports analytics market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Global Sports Analytics Market Analysis (2024-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global sports analytics market were the three major steps undertaken to create and analyze the adoption of global sports analytics in major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were considered. Moreover, exhaustive primary interviews were conducted with industry experts across the value chain of the global sports analytics market. For the assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the global Sports analytics market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the global sports analytics market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as component, sport, deployment mode, application, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the global sports analytics market. Further, we conducted factor analysis using dependent and independent variables such as component, sport, deployment mode, application, and global sports analytics market regions. A thorough analysis of demand and supply-side scenarios was conducted considering top partnerships, mergers and acquisitions, business expansion, and product launches in the global sports analytics market.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global sports analytics market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to several factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the global sports analytics market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global sports analytics market in terms of types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Sports analytics market. Data was split into several segments and sub-segments after studying various parameters and trends in the global Sports analytics market’s component, sport, deployment mode, application, and regions.

The Main Objective of the Global Sports Analytics Market Study

The current & future market trends of the global sports analytics market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the market’s overall attractiveness at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the global sports analytics market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the component, sport, deployment mode, application, and regions.
• Define and analyze the regulatory framework for the industry.
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the global sports analytics market for the major regions.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the global sports analytics market and the growth strategies the players adopt to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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