Dry Shampoo Market: Current Analysis and Forecast (2024-2032)
Emphasis on Form (Spray, Powder, and Others); End-User (Men, Women, and Children); Distribution Channel (Offline and Online); and Region/Country
Global Dry Shampoo Market Size & Forecast
The Global Dry Shampoo Market was valued at USD 4.51 billion in 2023 and is expected to grow at a strong CAGR of around 8.2% during the forecast period (2024-2032) owing to increasing consumer demand for convenient, waterless hair care solutions, fueled by busy lifestyles, rising awareness of personal grooming, and the growing adoption of eco-friendly and travel-friendly products.
Dry Shampoo Market Analysis
The dry shampoo market around the world is extremely attractive and is growing fast because of the attempts of the population to change lifestyles, the need for fast and efficient hair care products, and the tendency towards more eco-friendly hair treatment. The use of the product to refresh hair without using water appeals to the busy working population, commuters, and travelers while at the same time boasting of it being an environmentally friendly product by saving water. Also, the rising market demand for health and wellness products has promoted innovation, and it has expanded new natural and organic products to the line, thus increasing the product’s scope. Digitalization and the utilization of other e-commerce platforms as well as advertising by the market majors are also driving the market growth making dry shampoos an essential cosmetic product all over the world.
Global Dry Shampoo Market Trends
This section discusses the key market trends that are influencing the various segments of the global dry shampoo market, as found by our team of research experts.
Women Segment Transforming Industry
The women category is the largest contributor to the dry shampoo industry. As they are conscious of their hygiene and need various solutions for hairstyling. Applying the product to the hair provides a new appearance without washing hence catered for today’s busy working women and mothers. Women also use dry shampoos to stretch between washing, set a style, add body, and for hair concerns such as color-treated hair. It is served by brands that use replenishing compositions for curly, fine, or colored hair and favorable scents. Moreover, advertising campaigns and partnerships with other beauty influencers have boosted the product’s popularity among women even more.
North America is expected to grow at a significant rate during the forecast period.
The North American dry shampoo market is growing at a constant rate promoting awareness of the convenient hair care products among buyers. Today, more individuals reside in urban areas than ever before, and the increasing population that is affiliated with the working class and millennials has contributed to the increased demand for dry shampoos. The growing environmental awareness has also helped to bring into the market green or waterless solutions such as dry shampoo. Also, other product advances such as natural and organic products and the use of social media in marketing the products have increased adoption. Market growth in North America is thus due to the strong rankings of leading brands and broad product proliferation through combined over the counter and e-commerce channels.
Global Dry Shampoo Industry Overview
The global dry shampoo market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players in the market are L’Oréal S.A.; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; PIERRE FABRE DERMO-COSMETIQUE USA, INC.; Aveda Corp. (The Estée Lauder Companies); Living Proof (Unilever); AMIKA (Bansk Group); Honasa Consumer Limited; Coty Inc. (Philosophy); and Kao Corporation.
Global Dry Shampoo Market Report Coverage
Reasons to buy this report:
- The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
- The report briefly reviews overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global dry shampoo market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the Global Dry Shampoo Market Analysis (2024-2032)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global dry shampoo market were the three major steps undertaken to create and analyze the adoption of global dry shampoo in major regions. Exhaustive secondary research was conducted to collect the historical market figures and estimate the current market size. Secondly, to confirm these insights, numerous findings and assumptions were considered. Moreover, exhaustive primary interviews were conducted with industry experts across the value chain of the global dry shampoo market. For the assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry. The detailed method is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the global Dry Shampoo market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the global dry shampoo market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as form, end-user, distribution channel, and region. Further country-level analysis was conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After buying the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the global dry shampoo market. Further, we conducted factor analysis using dependent and independent variables such as form, end-user, distribution channel, and global Dry Shampoo market regions. A thorough analysis of demand and supply-side scenarios was conducted considering top partnerships, mergers and acquisitions, business expansion, and product launches in the global dry shampoo market.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Dry Shampoo market, and market shares of the segments. All the required percentage shares split, and market breakdowns were decided using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to several factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques, i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research method adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the global Dry Shampoo market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global Dry Shampoo market in terms of the types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were combined with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global dry shampoo market. Data was split into several segments and sub-segments after studying various parameters and trends in the global Dry Shampoo market's form, end-user, distribution channel, and regions.
The Main Objective of the Global Dry Shampoo Market Study
The current & future market trends of the global Dry Shampoo market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the market's overall attractiveness at a regional level, providing a platform for the industrial participant to exploit the untapped market to receive help from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current forecast and market size of the global Dry Shampoo market in terms of value (USD). Also, analyze the current forecast and market size of different segments and sub-segments.
- Segments in the study include areas of form, end-user, distribution channel, and regions.
- Define and analyze the regulatory framework for the industry.
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the global Dry Shampoo market for the major regions.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
- Company profiles of the global Dry Shampoo market and the growth strategies the players adopt to sustain the fast-growing market.
- Deep dive regional level analysis of the industry
Frequently Asked Questions FAQs
Q1: What is the global dry shampoo market’s current market size and growth potential?
The global Dry Shampoo market was valued at USD 4.51 billion in 2023 and is expected to grow at a CAGR of 8.2% during the forecast period (2024-2032).
Q2: What are the driving factors for the growth of the global Dry Shampoo market?
Consumers seek quick and convenient hair care solutions due to hectic schedules.
Q3: Which segment has the largest global dry shampoo market share by form category?
The spray category has the largest share of the global dry shampoo market by form segment.
Q4: What are the emerging technologies and trends in the global Dry Shampoo market?
There's a growing demand for dry shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas.
Q5: Which regions dominate the global Dry Shampoo market?
North America is expected to dominate the market during the forecast period.
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