Southeast Asia Polyurethane Market: Current Analysis and Forecast (2025-2033)

Southeast Asia Polyurethane Market Size & Forecast

The Southeast Asia Polyurethane Market was valued at USD 3,727.52 million in 2024 and is expected to grow at a strong CAGR of around 5.07% during the forecast period (2025-2033F), driven by government initiatives supporting industrialization and the adoption of eco-friendly materials.

Southeast Asia Polyurethane Market Analysis

Polyurethane is an artificial resin characterized by its durability, plasticity, and thermal insulation properties. Its lightweight structure and chemical resistance have made it find wide application in furniture, construction, automotive, and footwear.

In the Southeast Asian market, manufacturers are localizing production, establishing system houses, and investing in automation to address the growing demand in the region. Furthermore, companies are implementing low-energy-use and bio-based polyurethane technologies as part of their efforts to meet sustainability requirements and develop specialized formulations for construction, automotive interiors, and consumer products. Moreover, companies are expanding their market presence through new manufacturing plants, which are combined with smart manufacturing procedures and digital monitoring, helping to optimize production costs and enhance the performance of materials, thereby leading to competitiveness in both domestic and overseas markets.

On May 2, 2025, South Korea’s Dongsung Chemical inaugurated a polyurethane (PU) production plant in Karawang, Indonesia, representing a key step in expanding its global materials presence. The advanced 81,000-square-meter plant will annually produce 67,000 tons of PU-based materials such as prepolymers, polyester polyols, and polyurethane resins, tripling the company's previous output across China, Korea, and Vietnam.

Built with advanced automation and robust storage capacity, the facility enhances supply chain resilience and is expected to generate approximately USD 150 million in annual revenue. Positioned near key logistics hubs, it will serve growing markets across Southeast Asia, the Americas, and Europe.

Southeast Asia Polyurethane Market Trends

This section discusses the key market trends that are influencing the various segments of the Southeast Asia Polyurethane market, as found by our team of research experts.

Shift Toward Green Polyurethane

The increased environmental regulations and consumer demands for sustainable materials are driving the Southeast Asian producers towards bio-based and recyclable polyurethane solutions. Also, companies are investing in low-emission and renewable raw materials to ensure they meet the green building requirements and minimize carbon footprints. Moreover, the rising regulatory transition, which is also cost-effective in the long term, will promote its use in the construction, furniture, and automotive industries. Due to this, green polyurethane is becoming one of the trends that will help meet the targets of the circular economy and contribute to the development of regional competitiveness.

On October 15, 2024, Stahl, the world leader in specialty coatings for flexible materials, announced the opening of a new state-of-the-art facility for the manufacturing of polyurethane dispersions (PUD) in Singapore. This strategic expansion is designed to better serve the growing demand in the Asian and South Pacific regions. The new facility underscores Stahl’s commitment to sustainability and innovation, while also supporting the company’s environmental, social, and governance (ESG) goals.

Southeast Asia Polyurethane Industry Segmentation

This section provides an analysis of the key trends in each segment of the Southeast Asia Polyurethane market, along with forecasts at the country level for 2025-2033.

The flexible foam polyurethane market dominated the market share in 2024.

Based on product type, the market is segmented into flexible foam, rigid foam, coatings, adhesives, sealants & elastomers (CASE), thermoplastic polyurethane (TPU), and others. Among these, the flexible foam polyurethane market held the dominant share in 2024. This is mainly because its demand is in the furniture, bedding, and car seats industries. The growth of living standards and demand for comfort-oriented consumer products is driving mass production in ASEAN countries. The flexible foam is versatile, lightweight, and cost-efficient, thus becoming indispensable to manufacturers seeking to grow in both local and international markets.

The building & construction segment is expected to grow with a significant CAGR during the forecast period (2025-2033).

Based on end use industry, the Southeast Asian Polyurethane market is segmented into appliances, automotive, building & construction, electronics, footwear, furniture & bedding, packaging, textiles & apparel, and other. Among these, the building & construction segment is expected to grow at a significant CAGR during the forecast period (2025-2033). The consumption of polyurethane is increasing due to the construction boom in Southeast Asia, which is fueled by urban housing development, infrastructure projects, and smart city initiatives. The rigid PU foams are finding more applications in thermal insulation, waterproofing, and energy-saving buildings. The sustainability and adherence to the demands of green building also remain concerns for this sector, which encourages investment in high-performance PU materials. On July 19, 2024, Otis Indonesia began modernizing 39 units, including replacing 25 escalators, eight elevators, and modernizing six escalators of Millennium Mall. To provide a smoother, quieter, and more comfortable ride, the existing machine belts in several of the elevators will be replaced with Otis’ Gen2® patented polyurethane-coated steel flat belts that significantly decrease vibration.

Thailand held a dominant share of the Southeast Asian Polyurethane market in 2024

The construction, automotive, and furniture industries are also driving demand for polyurethane in Thailand, which has led to a significant increase in the polyurethane market. The use of rigid and flexible PU foams is being driven by government incentives for using energy-efficient buildings and the expansion of industrial parks. Furthermore, major manufacturers are also automating their production processes and developing environmentally friendly formulations, thereby enhancing the quality and compliance of their products with green standards. Moreover, the increased urbanization and infrastructure development, particularly in smart cities and industrial belts, are generating a long-term demand for insulation and a permanent need for long-lasting PU products. Therefore, Thailand is emerging as a regional hub of polyurethane innovation and a leading exporter of polyurethane in Southeast Asia.

On July 21, 2023, Dow Thailand Group, the leading global materials science company, launched the new polyurethane flooring adhesive technology DIAMONDLOCK™ to the Thailand market. The product is versatile for use with various flooring substrates, easy to cure and handle, flexible, non-flammable, user-friendly, and with non-detectable Volatile Organic Compounds (VOCs). It can be used with less volume, covering a larger surface area while perfectly answering the architectural requirements of today’s green buildings by being LEED certified. It won a 2020 bronze Edison Award and is now ready to be commercialized in Thailand.

Southeast Asia Polyurethane Industry Competitive Landscape

The Southeast Asia Polyurethane market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Southeast Asia Polyurethane Companies

Some of the major players in the market are 3M, Asia Polyurethane, FloorChem Asia Co.,Ltd., Pearl Polyurethane, Stahl Holdings B.V., Tosoh Asia Pte. Ltd., NewTec Group, Wansern Foam Industry Sdn. Bhd., Growchem Sdn Bhd, PU (THAILAND) CO., LTD.

Recent Developments in the Southeast Asia Polyurethane Market

• On June 22, 2025, Pearl Polyurethane Systems, a Dubai-headquartered provider of polyurethane (PU) insulation solutions, announced a plan to boost capacity at its first Southeast Asia plant in Dong Nai province, an industrial hub in southern Vietnam. The move came less than a year after the plant’s inauguration in October 2024 in An Phuoc Industrial Park, Long Thanh district. The Pearl Vietnam factory is the company’s fifth global production site. The additional production line will go on stream next month, increasing the plant’s total annual capacity to 20,000 tons of PU systems.

Southeast Asia Polyurethane Market Report Coverage

Reasons to Buy the Southeast Asia Polyurethane Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
• The report briefly reviews overall industry performance at a glance.
• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.

Customization Options:

The Southeast Asia Polyurethane market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.