Emphasis on Type (TV, Smartphone, and Others); Platform (Netflix, Amazon, Disney+, Apple TV+, LIONSGATEPLAY, Shahid VIP, OSN, and Others); Application (Entertainment, Commercial, and Others); Country
The MENA SVOD market was valued at USD 2,768.20 Million in 2022 and is expected to grow at a strong CAGR of around 7.93% during the forecast period (2023-2030) to the owing to the continue surge in the demand for on-demand streaming services and growing access to high-speed internet contributes to the adoption of streaming services. According to the GSMA 2023 report, 5G networks now cover 75% or more of the population in the GCC states. 5G connectivity is already proving to be a powerful driver of GDP growth, with 5G’s contribution to GDP in MENA expected to reach just under USD 60 billion in 2030 (13% of the overall annual economic impact of mobile in the region). Adding to this, widespread smartphone usage enhances the convenience of accessing SVOD services. Moreover, a youthful population with a preference for digital content fuels demand for SVOD platforms. For instance, according to the OECD report, on June 23, 2022, Young people (aged under 30) constitute more than half (55%) of the population across MENA, compared with 36% of the population across OECD countries.
Some of the major players operating in Netflix, Inc., Amazon.com, Inc., Apple Inc., STAR, MBC Group, LIONSGATEPLAY, OSN, BluTV, Hulu, LLC, Home Box Office, Inc. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst type, the TV are expected to grow with a significant CAGR during the forecast period (2023-2030).”
Based on type, the market is segmented into the TV, smartphone, and others. The TV are expected to grow with a significant CAGR during the forecast period (2023-2030). The growing trend of cord-cutting, where viewers opt for streaming services over traditional cable or satellite subscriptions has accelerated the prominence of SVOD on TVs. This transition is further amplified by the fact that many SVOD platforms offer high-quality, big-budget productions, making them appealing options for family entertainment on the larger screen.
“Amongst platform, Netflix held a dominant share of the market in 2022.”
By platform the market is segmented into Netflix, Amazon, Disney+, Apple TV+, LIONSGATEPLAY, Shahid VIP, OSN, and others. Netflix held a dominant share of the market in 2022 owing to the vast library of international content and strategic investments in original Arabic productions and Netflix has successfully captured a broad audience base. The platform’s commitment to providing diverse, high-quality content caters to the preferences of MENA viewers, contributing significantly to the overall expansion of the SVOD market in the region.
MENA SVOD Market Report Coverage
“Saudi Arabia dominated the market.”
The SVOD market in the Saudi Arabia has witnessed significant share in 2022. As the largest and most influential market in the region, Saudi Arabia contributes significantly to the expansion of SVOD services, with its vast population and rapidly increasing digital adoption. In December, Saudi Arabia lifted a 35-year ban on commercial theaters in 2018. Furthermore, the government’s initiatives to boost digital infrastructure and entertainment options, along with the cultural shift towards on-demand content consumption, have fueled the demand for SVOD services. Major international and local streaming players have strategically targeted the Saudi Arabian market, offering diverse content to cater to the preferences of the audience.
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1. Market Introduction
2. Research Methodology Or Assumption
3. Market Synopsis
4. Executive Summary
5. Mena Svod Market Revenue, 2020-2030f
6. Market Insights By Type
7. Market Insights By Platform
8. Market Insights By Application
9. Market Insights By Country
10. Mena Svod Market Dynamics
11. Mena Svod Market Opportunities
12. Mena Svod Market Trends
13. Demand And Supply-side Analysis
14. Value Chain Analysis
15. Regulatory Framework In The Mena Region
16. Pricing Analysis
17. Competitive Scenario
18. Company Profiled
19. Disclaimer
Research Methodology for the MENA SVOD Market Analysis (2023-2030)
Analyzing the historical market, estimating the current market, and forecasting the future market of the MENA SVOD market were the three major steps undertaken to create and analyze the adoption of MENA SVOD in major countries. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the MENA SVOD market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the MENA SVOD market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the MENA SVOD market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & and sub-segments for major regions. Major segments are included in the report as type, platform, and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the MENA SVOD market. Further, we conducted factor analysis using dependent and independent variables such as type, platform, and application of the MENA SVOD market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the MENA SVOD market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the MENA SVOD market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Key Stakeholders of SVOD Market in the MENA Region
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the MENA SVOD market. The data was split into several segments & and sub-segments post studying various parameters and trends in the areas of the type, platform, and application of the MENA SVOD market.
The main objective of the MENA SVOD Market Study
The current & future market trends of the MENA SVOD market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional and country level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
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