Emphasis on Type, (Apparel, Accessories); Material, (Polyester, Cotton, Nylon, Woolen); Distribution Channel, (Online, Offline); Target audience, (Gen-Z; Millennial; Gen-x); and Region/Country
The Dog Clothing & Accessories market was valued at approximately USD 7 billion in 2023 and is expected to grow at a substantial CAGR of around 6.23% during the forecast period (2024-2032) owing to the increasing trend of humanizing pets.
Dog Clothing & Accessories market is the market for dogs that sells apparel, and accessories for the dogs. Its clothing item comprises shirts, t-shirts, coats, jackets, suits, vests, hats, shoes, socks, and outerwear. Also, Dog Clothing & Accessories comprises apparel such as dog collars, dog leashes, poop bags, bedding, jewellery, feeding bowls, toys, etc.
This sector has constant innovations in dog clothing & accessories combined with technology through enhancements of new features like AI and machine learning in providing enhanced and better products. Further, major companies are launching new products in the market that drive the growth of the market.
For instance, in January 2025, at CES 2025, the tech world witnessed the debut of a groundbreaking product that is set to revolutionize pet care: The Traini Smart Dog Collar. Combining advanced AI technology with real-time emotion tracking, this innovative device promises to offer pet owners a deeper understanding of their dog's emotional well-being.
In December 2024, Ororo, announced the launch of its first dog apparel piece, the Koldpwoof Heated Dog Vest designed to keep all dogs warm during the frostiest winter days. The Koldpwoof Heated Dog Vest combines Ororo's heating technology with a functional and stylish design.
This section discusses the key market trends influencing the various segments of the dog clothing & accessories market as identified by our research experts.
Apparel transforms the Dog Clothing & Accessories Industry
The apparel segment generates demand for the dog clothing & accessories market with an increased focus on the dog's look, style, and comfort. Vivid options are available in apparel such as shirts, t-shirts, vests, jackets, coats, hat, shoes, and socks enthralling the customers to demand more and be specific to their choice. Moreover, apparel are now also coming in the same type and pattern the accessories and customers' apparel. Partnerships from the companies are further driving the dog clothing & accessories market. For instance, On November 29, 2023, True Religion announced to launch first collection for pets which partnered with Wiesner Products Inc. under its pet division, Paw NYC.
North America held a dominant share of the market in 2023 owing to the increase in personal disposable income, rising preferences for eco-friendly products, and increasing pet ownership. Major companies and organizations in North America are now manufacturing Dog Clothing & Accessories. For instance, in November 2022, Snoop Dogg, an entertainment icon and entrepreneur, announced the launch of an exciting new brand venture Snoop Doggie Doggs, a new pet accessory line. This has been created in partnership with SMAC Entertainment and Little Earth Productions, Inc., a leading manufacturer of licensed fashion accessories and apparel. Snoop Doggie Doggs pulls inspiration from Snoop's lifestyle and encourages pet owners everywhere to spoil their dogs (and cats alike) to live like royalty in their everyday lives. The need for comfortable, stylish, affordable, durable apparel and accessories in North America is well-developed and at its peak. Moreover, the increased number of aged population and millennials living at home are further accelerating the dog clothing & accessories market. Furthermore, the compliance standards such as rules and regulations of North America also influence the dog clothing & accessories market.
The dog clothing & accessories market is competitive, with several global and international players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Petmate; Bitch New York; Moshiqa; Canada Pooch; PetRageous Designs; Milk&Pepper; Ruffwear; Hurtta; BedHead PJS; Canine Styles.
On May 09, 2022 – The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kanine Pets World Limited, for a five-year term. The exclusive license covers the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products, and toys under the BOSS brand.
On Sep 9, 2024- Target Corporation announced The Cuddle Collab, its first exclusive collection for pets and pet lovers. Designed through the eyes of real pets, the collection of over 180 pieces is inspired by six social media "fur-fluencers" for dogs, cats and humans, to plush toys, flavorful treats and unique home décor.
On May 04, 2023– Millie Bobby Brown’s florence by mills announced a long term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited, in a deal negotiated by Millie’s global licensing partner IMG.
On Jan 07, 2025– Authentic Brands Group (Authentic) announced a partnership with K9 Wear, a pet fashion company for Izod. The partnership will introduce a collection of dog and cat products for the brand, including stylish yet functional dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls and durable collars and leashes.
Report Attribute | Details |
Base year | 2023 |
Forecast period | 2024-2032 |
Growth momentum | Accelerate at a CAGR of 6.23% |
Market size 2023 | USD 7 billion |
Regional analysis | North America, Europe, Asia-Pacific, Rest of the World |
Major contributing region | Asia-Pacific is expected to grow at the highest CAGR during the forecasted period. |
Key countries covered | U.S., Canada, Germany, France, UK, Spain, Italy, China, Japan, and India |
Companies profiled | Petmate; Bitch New York; Moshiqa; Canada Pooch; PetRageous Designs; Milk&Pepper; Ruffwear; Hurtta; BedHead PJS; Canine Styles |
Report Scope | Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Demand and Supply Side Analysis; Competitive Landscape; Company Profiling |
The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
The report presents a quick review of overall industry performance at one glance.
The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
The study comprehensively covers the market across different segments.
Deep dive regional level analysis of the industry.
The global Dog Clothing & Accessories market can be customized further as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requiremen
Analyzing the historical market, estimating the current market, and forecasting the future market of the global dog clothing & accessories market were the three major steps undertaken to create and analyze the adoption of dog clothing & accessories in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global dog clothing & accessories market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the dog clothing & accessories market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the dog clothing & accessories market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, material, distribution channel, target audience, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the dog clothing & accessories market. Further, we conducted factor analysis using dependent and independent variables such as type, material, distribution channel, target audience, and regions of the dog clothing & accessories market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the dog clothing & accessories market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Dog Clothing & Accessories market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
The industry’s market size, in terms of revenue (USD) and the adoption rate of the Dog Clothing & Accessories market across the major markets domestically
All percentage shares, splits, and breakdowns of market segments and sub-segments
Key players in the global Dog Clothing & Accessories market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Dog Clothing & Accessories market. Data was split into several segments and sub-segments after studying various parameters and trends in the type, material, distribution channel, target audience, and regions of the global Dog Clothing & Accessories market.
The current & future market trends of the global dog clothing & accessories market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Analyze the current and forecast market size of the dog clothing & accessories market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
Segments in the study include areas of the type, material, distribution channel, target audience, and regions.
Define and analyze the regulatory framework for the dog clothing & accessories
Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
Analyze the current and forecast market size of the c market for the major region.
Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
Company profiles of the Dog Clothing & Accessories market and the growth strategies adopted by the market players to sustain the fast-growing market.
Deep dive regional level analysis of the industry
Q1: What is the Dog Clothing & Accessories market's current size and growth potential?
The Dog Clothing & Accessories market was valued at USD 7 billion in 2023 and is expected to grow at a CAGR of 6.23% during the forecast period (2024-2032).
Q2: What are the driving factors for the growth of the Dog Clothing & Accessories market?
The increase in disposable income and rise in the availability of attractive designer dog clothing and accessories are driving the Dog Clothing & Accessories market.
Q3: Which segment has the largest share of the Dog Clothing & Accessories market by type?
The clothing segment has the largest share of the dog clothing & accessories market by type.
Q4: What are the major trends in the Dog Clothing & Accessories market?
The increased demand of eco-friendly and sustainable products along with personalized choice option criteria is the major trend in the dog clothing & accessories market.
Q5: Which region will dominate the Dog Clothing & Accessories market?
North America dominated the market in 2023.
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