Dry Wipes Market: Current Analysis and Forecast (2022-2028)


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Research Methodology

Report Description

Dry Wipes Market
Dry Wipes Market

The global Dry Wipes market is expected to grow at a significant rate of around 4% during the forecast period. The global dry wipes market refers to the market for disposable cleaning cloths made of non-woven materials such as cotton, rayon, or polyester. Dry wipes are used for a variety of purposes, including cleaning surfaces, wiping spills, and removing makeup. The market includes various types of dry wipes, including baby wipes, facial wipes, personal hygiene wipes, household cleaning wipes, and industrial wipes. The frequent product launches in the dry wipes market, along with the increasing awareness about the importance of personal care attributes to the growth of the market. For instance, in November 2020, Kub Wipes, an alternative to paper- and chemical-based cloths, launched both cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home.

Unicharm Corporation; Kirkland’s Home.; Anhai Headquarters of Hengan Group.; Cotton Babies; Johnson & Johnson Private Limited; Himalaya Wellness Company; Procter & Gamble; The Clorox Company; The Honest Company, Inc.; and Unilever. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Application, clinical care category to grow with a considerable rate during the forecast period.”

Based on the application, the market has been categorized into personal care, clinical care, and household cleaning. Among them, the clinical care category is expected to grow at a considerable rate during the forecast period. Some of the key factors driving growth in the clinical care dry wipes market include increasing demand for infection prevention and control measures, raising awareness of the importance of hand hygiene, and the need for effective and efficient cleaning and disinfection in clinical settings.

“Amongst Distribution Channels, the research laboratories segment held a considerable share in the market in 2021.”

Based on the distribution channel, the market has been categorized into supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others. Among them, the supermarkets & hypermarkets segment held a significant share in 2021. Supermarkets and hypermarkets offer a wide range of dry wipes from different brands at varying price points, making it easy for consumers to compare and choose the best product for their needs. A large share of supermarkets and hypermarkets in the dry wipes market can be attributed to their wide reach, diverse product range, private label brands, marketing and promotion, and convenience.

“Asia Pacific to witness the fastest growth in the market”

Asia-Pacific is anticipated to grow at the fastest rate during the forecast period. the Asia Pacific region was experiencing significant growth in the dry wipes market. One of the main drivers of growth in the Asia Pacific dry wipes market is increasing awareness and demand for hygiene and cleanliness. The COVID-19 pandemic has heightened concerns about personal and public hygiene, leading to a surge in demand for disinfecting wipes and other cleaning products. Additionally, the growing middle-class population, along with the increasing disposable income of people in countries such as China and India are also fueling the demand for dry wipes. As more people in the region become able to afford these products, the market is expected to continue to grow.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.


Customization Options:

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1.1.Market Definitions
1.2.Main Objective


2.1.Research Process of the Dry Wipes Market 
2.2.Research Methodology of the Dry Wipes Market
2.3.Respondent Profile   










7.1.Personal Care
7.2.Clinical Care
7.3.Household Cleaning


8.1.Supermarkets & Hypermarkets
8.2.Convenience Stores 


9.1.North America    
 9.1.3.Rest of North America
 9.2.6.Rest of Europe 
 9.3.4.Rest of Asia-Pacific 
9.4.Rest of World   


10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis






13.1.Demand Side Analysis
13.2.Supply Side Analysis




15.1.Competitive Landscape
 15.1.1.Porters Fiver Forces Analysis


16.1.Unicharm Corporation 
16.2.Kirkland’s Home  
16.3.Anhai Headquarters of Hengan Group.
16.4.Cotton Babies  
16.5.Johnson & Johnson Private Limited
16.6.Himalaya Wellness Company 
16.7.Procter & Gamble  
16.8.The Clorox Company  
16.9.The Honest Company, Inc. 




Research Methodology

Research Methodology for the Dry Wipes Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Dry Wipes market were the three major steps undertaken to create and analyze the adoption of dry wipes in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global dry wipes market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the dry wipes market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Dry Wipes market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as application and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the dry wipes market. Further, we conducted factor analysis using dependent and independent variables such as the application and distribution channel of dry wipes. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Dry Wipes market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Dry Wipes market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the Dry Wipes market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global Dry Wipes market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market


Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Dry Wipes Market
Dry Wipes Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Dry Wipes market. Data was split into several segments & sub-segments post studying various parameters and trends in the application and end-user in the global Dry Wipes market.

The main objective of the Global Dry Wipes Market Study

The current & future market trends of the global Dry Wipes market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the dry wipes market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of application and distribution channels.
  • Define and analysis of the regulatory framework for the dry wipes industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the dry wipes market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the dry wipes market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?