Integrative Medicine Market: Current Analysis and Forecast (2022-2030)


Emphasis on Applications (Botanicals{ Ayurveda, Apitherapy, Bach Flower, Naturopathic Medicine}, Body Healing{ Acupuncture, Yoga, Radionics, Therapeutic Touch, Others}, Mind Healing{ Autosuggestion, Hypnotherapy, Neuro-linguistic Programming, Self-hypnosis, Others}, External Energy{Magnetic Therapy, Chakra Healing, Others}, Sensory Healing{ Aromatherapy, Music therapy, Sound Therapy, Others}); Distribution Channel (Direct Sales, E-Sales, and Distance Correspondence); and Region/Country







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Report Description

Integrative Medicine Market
Integrative Medicine Market

The Integrative Medicine market is expected to grow at a strong CAGR of around 22% during the forecast period. Integrative medicine is an approach to healthcare that combines conventional Western medicine with alternative and complementary therapies. It is based on the principle that a person’s health is influenced by a range of factors, including physical, emotional, and spiritual health, and that these factors are interconnected. Integrative medicine aims to treat the whole person, not just the symptoms of a disease, by addressing the underlying causes of illness and promoting overall wellness. Further, the increased adoption of yoga for body relaxation activities are an important factor for the market growth of integrative medicines. For instance, an estimated 34.4 million people practice yoga in America.

Some of the major players operating in the market include Columbia Nutritional; Nordic Pharmaceuticals Ltd.; Ramamani Iyengar Memorial Yoga Institute.; The Healing Company; Unity Woods Yoga; Ayush Ayurveda; Dabur India Ltd; Pure Encapsulations, LLC.; Herb Pharm.; and Rocky Mountain Oils, LLC Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst intervention, the mind healing segment is expected to witness fast growth during the forecast period.”

Based on intervention, the market is segmented into botanicals, body healing, mind healing, external energy, and sensory healing. The mind healing segment is expected to grow with the highest CAGR during the forecast period. Mind healing is strategies outlined to improve the mind’s positive effect on the body. These strategies hones incorporate behavioral, mental, social, expressive, and otherworldly approaches. The rising incidences of depression and anxiety are the major factor that is responsible for the fast growth of the segment. For instance, as per the CDC, Generalized Anxiety Disorder (GAD) influences 6.8 million grown-ups or 3.1% of the U.S. populace, however as it were 43.2% are getting treatment.

“Amongst distribution channel, the direct sales segment held a dominant share in 2021”

Based on the distribution channel, the market is segmented into direct sales, e-sales, and distance correspondence. The direct sales segment held a dominant share in 2021. Direct sales are particularly popular in the integrative medicine market because many consumers are looking for natural and alternative therapies to complement or replace traditional medicine. Direct sales allow companies to market their products directly to consumers, educate them about the benefits of natural products, and build a loyal customer base. These are the reasons that are responsible for the high share of the segment in the market.

Integrative Medicine Market Report Coverage

Integrative Medicine Market
Integrative Medicine Market

“Asia Pacific is expected to grow with the highest CAGR integrative medicine market during the forecast period.”

The Asia Pacific is expected to grow with the highest CAGR integrative medicine market during the forecast period. This is mainly due to increasing demand for alternative and complementary therapies, as well as a growing interest in natural and holistic approaches to healthcare. Countries such as China, India, and Japan have a long history of using traditional medicine and have developed their own unique approaches to integrative medicine. For example, traditional Chinese medicine (TCM) is widely practiced in China and has gained popularity in other parts of the world as well. In India, Ayurvedic medicine is a popular traditional practice that incorporates herbs, diet, and lifestyle changes.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

The global Integrative Medicine market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.


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1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Integrative Medicine Market
2.2.Research Methodology of the Integrative Medicine Market
2.3.Respondent Profile
 7.1.3.Bach Flower 
 7.1.4.Naturopathic Medicine
7.2.Body Healing  
 7.2.4.Therapeutic Touch 
7.3.Mind Healing  
 7.3.3.Neuro-linguistic Programming
7.4.External Energy  
 7.4.1.Magnetic Therapy 
 7.4.2.Chakra Healing 
7.5.Sensory Healing  
 7.5.2.Music therapy 
 7.5.3.Sound Therapy 
8.1.Direct Sales
8.3.Distance Correspondence
9.1.North America Integrative Medicine Market
 9.1.3.Rest of North America
9.2.Europe Integrative Medicine Market
 9.2.6.Rest of Europe 
9.3.Asia-Pacific Integrative Medicine Market
 9.3.5.South Korea 
 9.3.6.Rest of APAC 
9.4.Rest of the World Integrative Medicine Market
10.1.Market Drivers 
10.2.Market Challenges 
10.3.Impact Analysis 
13.1.Demand Side Analysis
13.2.Supply Side Analysis
17.1.Competitive Landscape
 17.1.1.Porters Fiver Forces Analysis
18.1.Columbia Nutritional
18.2.Nordic Pharmaceuticals Ltd.
18.3.Ramamani Iyengar Memorial Yoga Institute
18.4.The Healing Company
18.5.Unity Woods Yoga 
18.6.Ayush Ayurveda 
18.7.Dabur India Ltd 
18.8.Pure Encapsulations, LLC.
18.9.Herb Pharm. 
18.10.Rocky Mountain Oils, LLC

Research Methodology

Research Methodology for the Integrative Medicine Market Analysis (2022-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Integrative Medicine market were the three major steps undertaken to create and analyze the adoption of integrative medicine in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of global integrative medicine market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the integrative medicine market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Integrative Medicine market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as intervention and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the integrative medicine market. Further, we conducted factor analysis using dependent and independent variables such as intervention and distribution channel of the integrative medicine market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the integrative medicine market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global integrative medicine market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of integrative medicine market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global integrative medicine market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Integrative Medicine Market
Integrative Medicine Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Integrative Medicine market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the application and end-user in the global Integrative Medicine market.

The main objective of the Global Integrative Medicine Market Study

The current & future market trends of global integrative medicine market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the integrative medicine market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of interventional and distribution channel.
  • Define and analysis of the regulatory framework for the integrative medicine industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the integrative medicine market for the major region
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
  • Company profiles of the Integrative Medicine market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?


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