Sexual Wellness Market: Current Analysis and Forecast (2022-2028)


Emphasis on Product (Sex Toys, Condoms, Sexual Lubricants, Lingerie, Others); Sales Channel (Wholesalers/Distributors, Online Retailers, Specialty Stores, Supermarkets/ Hypermarkets, Others); and Region/Country







Report ID:



  Get a Sample
Report Description
Table of content
Research Methodology

Report Description

Sexual Wellness Market
Sexual Wellness Market

Global Sexual Wellness Market is expected to grow at a significant rate of around 5.6% during the forecast period 2022-2028. Sexual wellness is a state of sexual well-being, it may be said that they are feeling fulfilled on the physical, emotional, and social levels in relation to their sexual needs and desires. The accessibility of sexual wellness goods helps to advance the goals of increasing physical enjoyment and improving safety during sexual activity as well as lowering the chance of obtaining dangerous illnesses like HIV and other STDs. In addition, the rising consumer awareness of sexual wellness products. In addition, various health agencies and central governments undertaking their own efforts to improve women’s health in disadvantaged countries further contribute to the growth structure of the market. For instance, in 2021, Healthy Native Youth announced a sexual health program for American Indian and Alaska Native (AI/AN) youth. Moreover, Sexual awareness and well-being initiatives like this, along with crowdfunding campaigns, will boost the growth of the global sexual well-being market. Thus, the growing focus and investment of key stakeholders in the research and development of technologically advanced ATVs is further expected to support market growth.

Reckitt Benckiser Group PLC, Kessel Medintim GmbH, Church and Dwight Co., Inc., Hot Octopuss Limited, TENGA Co., Ltd., Karex Berhad, Bijoux Indiscrets, Adam & Eve Stores, California Exotic Novelties, LLC, Doc Johnson Enterprises are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst product, sex toys category to witness higher CAGR during the forecast period”

Based on product, the market is segmented into sex toys, condoms, sexual lubricants, lingerie, and others. The sex toys category is to witness a significant CAGR during the forecast period owing to the growing usage and sales of sex toys. Sex toys can help relieve menopausal issues such vaginal atrophy, vaginal pain, and vaginismus. Menopause night sweats and increased sleep were two unanticipated benefits of sex toy use, according to studies on menopausal women. For instance, in September 2020, FUN FACTORY GmbH launched SUNDAZE. And is the first toy from the brand-new category PULSE VIBE.

“Amongst sales channels, the online retailers to hold a significant share in the market in 2020”

On the basis of sales channels, the market is categorized into wholesalers/distributors, online retailers, specialty stores, supermarkets/ hypermarkets, and others. Among these, online retailers to hold a significant share of the market in 2020. This is mainly due to the online condom sales are rising as a result of a lack of variety and unwillingness to buy them in person. In addition, People spend more money when purchasing condoms online than they do in-store since it’s easier and more convenient than making a shop purchase. Condoms can cost up to 58% more in retail than online for a three-pack.

“North America to hold a significant share in the market”

In 2020, North America held a significant share of the global sexual wellness market. The expansion of the sexual wellness market is anticipated to be driven by rising spending power and rising standards of living in developing economies over the forecast period. Moreover, The growing trend of having several sex partners and changing lifestyles has a favorable impact on the condom business in the United States. As a result, the usage of condoms for contraception and STI/HIV prevention has increased. Sex education, ethnicity, and sexual orientation are some of the major variables that affect condom use among Americans between the ages of 15 and 44 in the United States.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

The global sexual wellness market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

You can also purchase parts of this report. Do you want to check out a section wise
price list?

1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Sexual Wellness Market
2.2.Research Methodology of the Sexual Wellness Market
2.3.Respondent Profile  
7.1.Sex Toys 
7.3.Sexual Lubricants
8.2.Online Retailers
8.3.Specialty Stores
8.4.Supermarkets/ Hypermarkets
9.1.North America  
 9.1.3.Rest of North America
 9.2.6.Rest of Europe
 9.3.4.Rest of Asia-Pacific
9.4.Rest of World 
10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis
13.1.Demand Side Analysis
13.2.Supply Side Analysis
15.1.Competitive Landscape
 15.1.1.Porters Five Forces Analysis
16.1.Reckitt Benckiser Group PLC
16.2.Kessel Medintim GmbH
16.3.Church and Dwight Co., Inc.
16.4.Hot Octopuss Limited
16.5.TENGA Co., Ltd.
16.6.Karex Berhad
16.7.Bijoux Indiscrets
16.8.Adam & Eve Stores
16.9.California Exotic Novelties, LLC
16.10.Doc Johnson Enterprises

Research Methodology

Research Methodology for the Sexual Wellness Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global sexual wellness market were the three major steps undertaken to create and analyze the adoption of sexual wellness in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global sexual wellness market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the sexual wellness market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the sexual wellness market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product, and sales channels. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the sexual wellness market. Further, we conducted factor analysis using dependent and independent variables such as various product, and sales channels of sexual wellnesss. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the sexual wellness market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global sexual wellness market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the sexual wellness market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global sexual wellness market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market


Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Sexual Wellness Market
Sexual Wellness Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global sexual wellness market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, and sales channels in the global sexual wellness market.

The main objective of the Global Sexual Wellness Market Study

The current & future market trends of the global sexual wellness market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the sexual wellness market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product and sales channels.
  • Define and analysis of the regulatory framework for the sexual wellness
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the sexual wellness market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the sexual wellness market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?