Women’s Health and Beauty Supplements Market: Current Analysis and Forecast (2021-2027)

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Global Women’s Health and Beauty Supplements Market is anticipated to grow with an elevated CAGR of around 5% over the forecast period (2021-2027). Health and Beauty Supplements are products that are manufactured for supplementing one’s diet by taking a pill, capsule, tablet, powder, or liquid. These supplements provide nutrients that are extracted from different food sources or that are synthetic for increasing the consumption quantity.

The women’s health and beauty supplement market is growing as women are more susceptible to certain diseases such as menstrual disorders, cancer, osteoporosis, infertility, menopause, and polycystic ovarian syndrome (PCOS). As per the Centers for Disease Control and Prevention, PCOS is one of the most common causes of female infertility, affecting 6% to 12% (as many as 5 million) of US women of reproductive age. Owing to this, there is an increase in the number of women adopting a healthy lifestyle which in turn is boosting the growth of the market.

Additionally, according to the World Economic Forum’s report titled – “Global Gender Gap Report”, there has been a remarkable growth in the economic power of women in comparison to men across the globe. Also, the income of women globally between 2013 & 2023 is anticipated to increase from USD 13 trillion to USD 18 trillion, representing more than twice the projected growth in GDP from China and India. This rise in disposable income and the number of working women across the globe is driving the women’s health and beauty supplement market.

Female labour force (% of total labour force), 2015-2019

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Amway, Herbalife International of America Inc., GNC Holdings Inc., Nu Skin Enterprises, Organic Harvest, Pfizer, Inc., Pharmavite LLC, The Nature’s Bounty Co., Vita Life Sciences, Taisho Pharmaceutical Co. Ltd., are some of the prominent players operating in the women’s health and beauty supplements market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with women’s health and beauty supplements.

Insights Presented in the Report

“Amongst Product, vitamins & minerals segment holds the major share”

Based on product, the women’s health and beauty supplements market is segmented into vitamins & minerals, botanicals, proteins & amino acids, enzymes and others. The vitamins & minerals segment accounted for the largest market share in 2020 it is estimated that it will exhibit the highest CAGR during the forecast owing to the growing demand for vitamins such as vitamin C, D, and B among the consumers for boosting their immunity. Furthermore, the rising awareness regarding the benefits of vitamins consumption for pregnant and lactating women are also some of the factors driving the growth of the segment. However, the enzymes segment is anticipated to grow at the fastest CAGR in the upcoming years.

“Amongst Consumer Group, premenstrual syndrome segment holds the major share”

Based on consumer group, the women’s health and beauty supplements market is segmented into pre & postnatal, premenstrual syndrome (PMS), menopause, and others. The premenstrual syndrome segment occupied the substantial share of the women’s health and beauty supplements market in 2020 and it is expected to grow considerably in the upcoming years as the majority of the females suffer from some PMS symptoms during their reproductive age. For instance, according to the study on PMS prevalence among different countries across the globe, nearly 47.8% of women have PMS.

“Amongst Application, women’s health segment holds the major share”

Based on application, the market is fragmented into beauty and women’s health. In 2020, the women’s health application segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period as there is an increase in the number of women suffering from vitamin, iron, and other nutritional deficiencies. Also, rising awareness among women about the health benefits of consuming various health supplements is leading to growth in their adoption are some of the factors driving the growth of this segment.

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“Amongst Distribution Channel, Offline segment holds the major share”

Based on distribution channels, the market is fragmented into online and offline. In 2020, the offline segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. The growth of this segment is attributed to the high consumer preference and trust for direct sales channels over other channels. However, the online segment is expected to grow at the highest CAGR over the projected timeframe due to the growing preference for e-commerce platforms and increase in internet penetration in developing nations.

“Asia-Pacific represents one of the largest markets of women’s health and beauty supplements market”

For a better understanding of the market dynamics of the women’s health and beauty supplements market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. Asia-Pacific constitutes a major market for the women’s health and beauty supplements market industry and generated revenue of USD XX Million in 2020 owing to growing healthcare expenditure and an increase in health-conscious women in the region.

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• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry

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The global women’s health and beauty supplements market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global women’s health and beauty supplements market were the three major steps undertaken to create and analyze the adoption of women’s health and beauty supplements in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global women’s health and beauty supplements market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

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Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the women’s health and beauty supplements through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the women’s health and beauty supplements market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as product, consumer group, application, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of women’s health and beauty supplements across the globe.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the women’s health and beauty. Further, we conducted factor analysis using dependent and independent variables such as growing number of health problems and disorders among women. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the women’s health and beauty supplements sector across the globe.

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Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the women’s health and beauty supplements market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of value (US$) and the adoption rate of women’s health and beauty supplements across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the women’s health and beauty market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

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Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the women’s health and beauty supplements market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, applications, consumer group, and distribution channel of the women’s health and beauty supplements market.

The main objective of the Women’s Health And Beauty Supplements Market Study

The current & future market trends of women’s health and beauty supplements were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of women’s health and beauty supplements in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of of product, applications, consumer group, and distribution channel
• Define and analysis of the regulatory framework for the women’s health and beauty supplements industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the women’s health and beauty supplements market for the major region
• Major regions studied in the report include North America, Europe, Asia-Pacific and Rest of the world
• Company profiles of the women’s health and beauty supplements market and the growth strategies adopted by the market players to sustain in the fast-growing market

Deep dive regional level analysis of the industry

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