Emphasis on Type (Collectibles & Figurines, Apparel & Fashion, and Printed Materials & Posters); Distribution Channel (Online and Offline); and Region/Country
The global anime merchandising market was valued at USD 8.7 billion in 2023 and is expected to grow at a strong CAGR of around 8.9% during the forecast period (2024-2032) owing to the availability of anime on platforms like Netflix, Crunchyroll, and Hulu has introduced anime to a broader audience, boosting merchandise sales.
The global market of anime merchandise comprises manufacturing, marketing, and selling of merchandise related to anime including clothing, jewelry, toys, souvenirs, etc. This market has been growing steadily because of anime lovers around the world who are participating more in anime-related products, availability of various streaming sites, and Regional/global licensing. Driving forces are characterized by an ever-increasing demand for characters and related merchandise products, an improvement in e-commerce technologies, and the impact made by social networks and enthusiasts’ groups in the promotion of merchandise and products.
This section discusses the key market trends that are influencing the various segments of the global Anime Merchandising market, as found by our team of research experts.
The online category is the largest contributor to the Anime Merchandising industry. Because it has the strongest demand since it coordinates show fans worldwide without geographical restrictions. Browsing, purchasing, and interacting with exclusive and diverse merchandise collections through E-Commerce platforms, social media, and dedicated fan sites is made easy. Internet revenue is also driven by market segmentation, influencer marketing, and flexible and reasonable shipping services, meaning that enterprises can reach out to an enormous and constantly expanding global buyer base. Mass releases and individually tailored recommendations also create higher satisfaction among consumers in online environments that in turn contributes to the continuous growth of the market of anime figurines and related products.
The North American anime merchandising market is steeped in growth due to the rising trends in anime across the demographic divide. The availability of anime through access to streaming services including Crunchyroll, Netflix, and Hulu has increased customer interactions with consuming more anime content and products, which are now regulated merchandise including clothes, toys, and so on. A solid online market presence also benefits sales in this area while merchandising itself and community gatherings like Anime Expo and New York Comic Con act as platforms for sales. Moreover, the partnerships between Japanese studios and Western brands have deepened their market position, and North America is considered the key area for the development of any anime-related merchandise.
The global Anime Merchandising Market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players in the market are Animate International; Kyoto Animation Co.,Ltd.; MadHouse Collectibles; Production I.G (IG Port, Inc.); Toei Animation Co Ltd; Pierrot Co., Ltd.; SUNRISE (Bandai Namco Filmworks INC.); The Studio Ghibli Collection; VIZ Media, LLC (Shogakukan-Shueisha Productions Co.Ltd.); Crunchyroll LLC (Sony Group)
The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
The report briefly reviews overall industry performance at one glance.
The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.
Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
The study comprehensively covers the market across different segments.
Deep dive regional level analysis of the industry.
The global anime merchandising market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Anime Merchandising Market Revenue (Usd Bn), 2022-2032f
7. Market Insights By Type
8. Market Insights By Distribution Channel
9. Market Insights By Region
10. Value Chain Analysis
11. Competitive Landscape
12. Company Profiled
13. Acronyms & Assumption
14. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global Anime Merchandising market were the three major steps undertaken to create and analyze the adoption of global Anime Merchandising in major regions. Exhaustive secondary research was conducted to collect the historical market figures and estimate the current market size. Secondly, to confirm these insights, numerous findings and assumptions were considered. Moreover, exhaustive primary interviews were conducted with industry experts across the value chain of the global Anime Merchandising market. For the assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry. The detailed method is explained below:
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the global Anime Merchandising market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the global Anime Merchandising market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as type, distribution channel, and region. Further country-level analysis was conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the global Anime Merchandising market. Further, we conducted factor analysis using dependent and independent variables such as type, distribution channel, and global Anime Merchandising market regions. A thorough analysis of demand and supply-side scenarios was conducted considering top partnerships, mergers and acquisitions, business expansion, and product launches in the global Anime Merchandising market.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Anime Merchandising market, and market shares of the segments. All the required percentage shares split, and market breakdowns were decided using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to several factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques, i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research method adopted to estimate the market size encompasses:
The industry’s market size, in terms of revenue (USD) and the adoption rate of the global Anime Merchandising market across the major markets domestically
All percentage shares, splits, and breakdowns of market segments and sub-segments
Key players in the global Anime Merchandising market in terms of the types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were combined with secondary findings, hence turning information into actionable insights.
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Anime Merchandising market. Data was split into several segments and sub-segments after studying various parameters and trends in the global Anime Merchandising market's type, distribution channel, and regions.
The current & future market trends of the global Anime Merchandising market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the market's overall attractiveness at a regional level, providing a platform for the industrial participant to exploit the untapped market to receive help from a first-mover advantage. Other quantitative goals of the studies include:
Analyze the current forecast and market size of the global Anime Merchandising market in terms of value (USD). Also, analyze the current forecast and market size of different segments and sub-segments.
Segments in the study include areas of type, distribution channel, and regions.
Define and analyze the regulatory framework for the industry.
Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
Analyze the current and forecast market size of the global Anime Merchandising market for the major regions.
Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
Company profiles of the global Anime Merchandising market and the growth strategies the players adopt to sustain the fast-growing market.
Deep dive regional level analysis of the industry
Q1: What is the global Anime Merchandising market’s current market size and growth potential?
The global anime merchandising market was valued at USD 8.7 billion in 2023 and is expected to grow at a CAGR of 8.9% during the forecast period (2024-2032).
Q2: What are the driving factors for the growth of the global Anime Merchandising market?
Innovations like augmented reality (AR) and virtual reality (VR) are enhancing fan engagement and creating new merchandising opportunities.
Q3: Which segment has the largest global Anime Merchandising market share by type category?
The collectibles & figurines category has the largest share of the global Anime Merchandising market by type segment.
Q4: What are the emerging technologies and trends in the global Anime Merchandising market?
The launch of exclusive merchandise creates a sense of urgency and exclusivity among fans.
Q5: Which regions dominate the global Anime Merchandising market?
North America is expected to dominate the market during the forecast period.
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